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Our Story:

Equinox Media was formed with the aim of developing transformative technologies, media, and experiences that inspire and equip consumers to pursue fitness every day, harnessing the power of Equinox Group’s preeminent brands, talent, and geographic footprint. In March 2020, we debuted Equinox Plus, a first-of-its kind fitness platform powering two products: the Equinox Plus mobile app and the SoulCycle at-home bike. Equinox Plus provides access to expert guidance from industry-leading brands across modalities—wherever you are, whenever you’re ready. The world has yet to see a more powerful fitness collective, and this is just the beginning.

Equinox Media is a subsidiary of Equinox Group—a high-growth collective of the world's most influential lifestyle brands that are disruptive leaders in the convergence of fitness, experiences, and community. Equinox Group's ecosystem of brands also includes Equinox, Equinox Hotels, SoulCycle, Precision Run, Blink Fitness, E by Equinox, and PURE Yoga.

Our Vision:

Equinox Media’s vision is to inspire and equip you to pursue fitness every day—a vision which we are tackling through the development of transformative technologies, media, and experiences that harness the power of Equinox Group’s preeminent brands, talent, and geographic footprint, and seamlessly blend physical and digital.

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