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WORKING WITH BLUE 449

What does it mean to be an Open Source Media Agency? It means welcoming input from beyond our own walls, creating a true network of talent, weaving together data and ideas and breaking down unhelpful silos. It means having a willingness to experiment in order to learn. It means caring about the audience’s reaction to brands. We will draw on the right talent at the right time, keeping core teams lean. If one word sums it up, that word is ‘collaboration’ – inventive, collective progress towards real business goals. Because none of us is as good as all of us.

The aim of all of this, of course, is to produce exciting and effective work. Our belief is that, in an era of radical digital disruption that is ripe with possibility, such work will come from agencies that are flexible, people-oriented and collaborative.

 

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