We love making cool, casual clothes for the raddest people we know. It is our mission to provide the latest trends with an affordable price tag.
rue21 is different (i.e. we never stop moving!). We work fast so that we can bring you the newest styles that don’t exist anywhere else.
We believe that fashion should be fun and accessible to all. That jeans should be well made and worn just about everywhere. And that those endless nights you’ll always remember should be spent in clothes that make you look and feel great.
We embrace unexpected road trips, hitting the snooze button and living life to the fullest.

There are a lot of fast-fashion brands out there, but there is only one rue21. We have 650 stores in 45 states and are proud to offer affordable on-trend clothing. We offer the latest fashion in a wide range of styles and sizes to the young and the young at heart. Our customers count on us to style them and serve them, but not to judge them.

Free In-Store Returns
Buy with confidence! We believe in our products and know you’ll love ‘em. If your purchase doesn’t work out, we offer free returns in our stores. If you can’t get to one of our locations, online purchases may be returned by mail.

Free Shipping to Our Stores
Rather pick up your order? No problem! Click “ship-to-store” when you checkout and select a location. Spend $35 and your order ships to the store of your choice for free. While you’re there, check out everything we offer IRL!

It’s All About You
We’re always connected. Whether it’s style inspo on Instagram, the latest trends on Pinterest or how-to vids on YouTube, we’re right there with you! We can’t wait to see your favorite looks. Show us how you wear it with #YOUinrue.