The DENSO Spirit expresses values and beliefs shared by our employees around the world that have driven us to contribute to the automotive industry and society for over 70 years.
In order to surprise and impress our customers, we must always consider what is necessary for society as a whole and what contribution we can make. This requires each of us to have a vision of our own future and the desire to be a pioneer.
Creating new value
When working towards goals, there is a tendency to cling to past precedents. We must encourage new ideas and exercise creativity, considering issues from a range of perspectives.
In order to demonstrate this spirit of advancement in our business activities, we need to have an iron will and high aspirations. We must encourage each other to take on new challenges and not be daunted by the barriers that stand in our way, but always be up to the task and persist in our work. By approaching problems with an unfaltering will and strong desire to realize our goals, we will gain the strength to break through the barriers.
Ensuring the best quality for our customers
To gain the confidence of clients and end-users, we must focus on quality first. Each individual employee must be quality-conscious and everyone must take a united approach.
Grasping the facts firmly
To solve a problem, you must first understand the situation by going to the site of the problem and determining its root cause. Then you can develop an appropriate solution.
Striving to reach higher levels
In each and every situation, aim for greater heights. Strive to do better today than yesterday, and better tomorrow than today, making continuous step-by-step improvements (kaizen).
Understanding each another completely
We aim to communicate so as to remove gaps between hierarchical levels. For communication to be meaningful throughout the company, we must first properly identify the other party's circumstances and standpoint, and bring about mutual understanding.
Doing our best as a team
To achieve our goals, we must cooperate with each other. For this to happen, it is essential that each of us be an enthusiastic participant, doing our best within the team in an environment of mutual understanding. Teamwork yields benefits far greater than the sum of its parts.
Developing the next generation
For each employee to achieve his or her potential, we must promote self-expression and create an environment that supports and leverages the development of each employee.