We’re part of H&M Group and offer discounted products from all H&M Group brands, H&M, & Other Stories, ARKET, Monki, Weekday and COS, together with a wide mix of popular and well-known external brands.

Afound is a start-up within H&M Group. The online marketplace and first physical stores were launched in June 2018. Today, Afound is available in several markets offering a wide assortment including hundreds of brands. Our head office is currently based in Solna (Stockholm, Sweden) and is home to a dedicated team of people who all have the same mission: deliver great discounts to our customers.

Afound is growing: our marketplace, our mission, our team. We want to introduce Afound to new markets. We want to offer even more great discounts to our customers. Finally, we want you to help us do it. We are only just beginning. Will you join us in our mission?