How did you become a designer?
I earned a bachelor's degree in Illustration and Graphic Design. Further on in my career, I specialized in UX/UI through a professional certification program.
What is your design philosophy/ how would you describe your approach to design?
I like the term “smart design”, which involves ensuring decisions are grounded in known concepts, behaviors, observations, or user feedback. Similarly, adaptability is a key fundamental aspect of my design philosophy, requiring close listening to stakeholders to understand the true needs and values of each workflow and component. I view design as an open-ended process and mindset.
What inspires you/ where do you find inspiration?
Inspiration is everywhere. I enjoy taking unresolved challenges offline after ideation sessions, letting them linger in the back of my mind. Disconnecting often leads to unexpected inspiration within a day or two.
Why did you choose to work in the medical device and drug delivery industry?
The truth is that, without planning it, I found myself in a field that aligned with a lifelong dream. Hesitant about pursuing a medical career, I gravitated toward my strengths in art and design. Little did I know that life would unexpectedly bring me as close to medicine as one can get as a designer, and I love it!
Which project are you most proud of, that you’ve worked on at Insight?
It is always the most recent one that I am the most excited and proud of. At the moment I am especially proud of our achievements on a piece of software used for transplant medicine —a complex and challenging project that has propelled our team to the next level.
What are you passionate about besides design/ what do you like to do outside of work?
I indulge in DIY home projects, which I suppose is technically still design. Aside from that, about 3 years ago I started practicing kickboxing regularly. There’s nothing like taking your frustrations to the mat to kick away your troubles.
What is your personal motto/ what is the best piece of advice you have heard and repeat to others?
My mantra is: listen, adapt, and know your biases!
Finally, how do you take your coffee?
Oh! Coffee... my most loyal friend. I like about 4 shots of espresso and a dash of milk and foam—a very large macchiato. I also savor a straight up black shot of espresso post-lunch or sometimes even post-dinner.
Alesia, Design Engineer