Our Purpose, Our Vision and Our Guiding Principles

We will be a great company that makes a difference in people's lives.

We aspire to be a premier footwear, workwear, and retail company powered by engaged employees delivering remarkable products, services, and experiences worldwide. 

Our Guiding Principles of Living our Values, Honoring our Brands, Inspiring Our People, Centering on the Customer, and Preserving the Long Term Success and Legacy of Our Company are the foundation on which we build our future.

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Build Your Legacy

Red Wing Shoe Company is based in Red Wing, Minnesota, just 40 minutes from St. Paul, where our corporate office sits along the Mississippi River in downtown Red Wing.  We are a global company with 2300 employees around the world, but we maintain a close-knit team atmosphere that comes with being a privately held company. We’re rich in history and tradition, but innovation drives us to deliver best-in-class product solutions and highly rated customer experiences.  Focus on our employees and company culture results in meaningful employee engagement across the organization. Our Guiding Principles of Living our Values, Honoring our Brands, Inspiring Our People, Centering on the Customer, and Preserving the Long Term Success and Legacy of Our Company are the foundation on which we build our future.